CPDStore

10:00am

“Listen In, Speak Out: Claiming Your Voice in a World That Won’t Stop Talking”

Speaker: Nick Elston - Forging People Ltd

In the noise of deadlines, demands and data, it’s easy to lose your voice. This session helps accountants reconnect with their confidence, communication and clarity.

Through lived experience, storytelling and practical tools, Nick explores:

• How to separate inner truth from outer pressure
• The five inner practices that build real confidence without burnout
• Why listening better helps us speak with greater impact
• How to navigate feedback, assumptions and people-pleasing in practice

This isn’t about becoming louder. It’s about becoming aligned.

Participants will leave with reflection prompts, real-world tools and renewed presence, ready to be heard in a way that resonates.

Course level: Foundation

11:00am

AI for Accountants: Transforming Your Practice - An Essential Introduction

Speaker: Alan Sellers - Your Crypto Coach

AI is rapidly reshaping industries, and accounting is no exception. This webinar provides a fundamental understanding of AI's profound impact on services, practice management, and ethical considerations, empowering you to integrate AI, enhance efficiency, and future-proof your accountancy practice.

In this session Alan Sellers will cover the following topics:

• What is Artificial Intelligence (AI)? and why AI is Reshaping the Accounting Landscape
• Current AI Applications in Accounting: A Snapshot from Audit to Practice Management and everything in between
• Accountability, Liability and Professional Responsibility
• UK Regulatory Stance on AI in Accounting
• The Evolving Role of Accountants and Next Steps

By attending this session, attendees will grasp a basic understanding of the impact of AI on accounting practices and how they can harness this disruptive and evolving technology for the benefit of their clients.

This session will be of most interest to Practice Managers, Partners and their business owner clients,

Course Level: This is an entry level subject, an introduction to AI for Accountants

12:00pm

Digital Growth Strategies: Social Media Marketing for Modern Accountants

Speaker: Grace Hardy - Hardy Accounting

In an increasingly digital world, accounting firms can no longer rely solely on referrals and traditional marketing—Digital Growth Strategies: Social Media Marketing for Modern Accountants is designed to help you stay ahead. This practical, insight-packed webinar will show you how to use social media effectively to attract and convert your ideal clients. With shifting client expectations, increased competition, and more decision-makers researching services online before making contact, mastering social media is now a business essential. By attending, you’ll gain the tools to enhance your online presence, build trust with your audience, and drive measurable growth. This session will empower you to add real value to your practice, stand out in a crowded market, and better serve both existing and future clients.

In this session Grace Hardy will cover the following topics:

• Building Your Ideal Client Avatar
Identify who your perfect client is—what they need, where they spend time online, and what drives their decision-making—to ensure your marketing is laser-focused and effective.
• Crafting a Value-Driven Social Media Presence
Learn how to align your messaging and profile with your firm’s values and services to attract the right audience and build credibility.
• Content Planning for Accountants: What to Post and Why
Discover the types of content that resonate most with your target clients—educational, behind-the-scenes, FAQs—and how to plan it strategically.
• Lead Generation Through Social Media Funnels
Understand how to turn profile visits and engagement into qualified leads using simple funnels, landing pages, and clear calls to action.
• Measuring Success and Scaling What Works Learn which analytics to track, how to interpret them, and how to refine your approach to maximize growth and ROI over time.

By attending this session, you will:

• Learn how to clearly define and target your ideal client using a client avatar strategy.
• Understand how to build a professional and value-driven social media presence that reflects your firm’s strengths.
• Be able to create content that engages your ideal audience and positions you as a trusted expert.
• Gain practical tools for generating leads and converting followers into clients through social media funnels.
• Know how to track results and make data-driven decisions to continuously improve your online marketing strategy.

This session will be of most interest to:

• Accountants looking to enhance their digital presence and attract new clients through social media
• Tax advisers who want to stand out and build authority in a competitive market
• Practice owners who are ready to leverage social media to grow their business and engage with clients online
• Auditors and consultants interested in modernizing their marketing strategies to reach a broader audience
• Small and medium-sized firm partners who are exploring cost-effective ways to market their services and build an online brand

Course level: Foundation

1:30pm

Unlocking New Market Potential and Exploring Prospect Needs and Wants

Speaker: Margaret Bradshaw - Red Button Marketing & Training

Accountants need to come along to this session as it focuses on the area of knowledge that relates to their next new client! This session is all about learning what knowledge powers increased impact and influence on the target market. Being involved in this session will give delegates new ways to explore gathering insights that will save time and how this all-forms part of a connected process for performance. This session gives attendees a way to feel motivated and engaged on business growth which is essential in the current economic climate.

In this session Margaret Bradshaw will cover the following topics:

• How the target market aspect of the marketing process fits in with daily operations
• Profiling your target market
• What impacts your target market
• Maximising insights
• 1 essential business outcome

By attending this session, you will learn how to add your prospects thoughts, feelings, needs and wants into your marketing process so that it works for your firm and powers performance.

This session will be of most interest to business owners, partners, marketing managers, seniors.

Course level: Intermediate

2:30pm

Employment Rights Bill: When is it all Going to Happen?

Speaker: Professor Kathy Daniels - Kathy Daniels Consulting Ltd

The Employment Rights Bill is the biggest change to employment law for a generation. 28 different areas of law are changing, and this has big implications for all employers. Since the Bill was released in October 2024 there have been several amendments, but we do now have the government’s plan of when it will come into force. The implementation will be in several stages, from when the Bill gets Royal Assent up to the 2027. All employers need to know what is happening when, to ensure that they make the changes needed to their practices to be compliant with the changes in the law.

In this session Professor Kathy Daniels will cover the following topics:

• The background to the Bill, and what is changing
• A ‘walk through’ of the implementation plan, explaining what is changing when
• A guide to what consultations the government will now be engaging in
• Guidance on what employers need to do to prepare
• Everything else that the government plans to change, which is not contained in the Bill

By attending this session, you will learn all that is covered in the Employment Rights Bill, and what you need to do to prepare your organisation as it is implemented.

This session will be essential listening for business owners, and anyone advising businesses on issues relating to employment.

Course Level: Intermediate

3:30pm

Cut to the Chase - 6 Steps to Selling Your Services with Confidence

Speaker: Roger Knecht - Universal Accounting Centre

In this session Roger Knecht will cover the following topics:


• What is the difference between Marketing & Sales?
• What is a sign that you have rapport with your potential customer?
• What are three questions you should be able to answer about your product or service (APE)?
• What is the most common step missed in the sales process that is essential to your success?
• What needs to be agreed upon before moving from the solution to presenting the offer?

Course level: Foundation / Intermediate