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In an increasingly digital world, accounting firms can no longer rely solely on referrals and traditional marketing—Digital Growth Strategies: Social Media Marketing for Modern Accountants is designed to help you stay ahead. This practical, insight-packed webinar will show you how to use social media effectively to attract and convert your ideal clients. With shifting client expectations, increased competition, and more decision-makers researching services online before making contact, mastering social media is now a business essential. By attending, you’ll gain the tools to enhance your online presence, build trust with your audience, and drive measurable growth. This session will empower you to add real value to your practice, stand out in a crowded market, and better serve both existing and future clients.

In this session Grace Hardy will cover the following topics:

• Building Your Ideal Client Avatar
    Identify who your perfect client is—what they need, where they spend time online, and what drives their decision-making—to ensure your marketing is laser-focused and effective.
• Crafting a Value-Driven Social Media Presence
    Learn how to align your messaging and profile with your firm’s values and services to attract the right audience and build credibility.
• Content Planning for Accountants: What to Post and Why
    Discover the types of content that resonate most with your target clients—educational, behind-the-scenes, FAQs—and how to plan it strategically.
• Lead Generation Through Social Media Funnels
    Understand how to turn profile visits and engagement into qualified leads using simple funnels, landing pages, and clear calls to action.
• Measuring Success and Scaling What Works
    Learn which analytics to track, how to interpret them, and how to refine your approach to maximize growth and ROI over time.

By attending this session, you will:

• Learn how to clearly define and target your ideal client using a client avatar strategy.
• Understand how to build a professional and value-driven social media presence that reflects your firm’s strengths.
• Be able to create content that engages your ideal audience and positions you as a trusted expert.
• Gain practical tools for generating leads and converting followers into clients through social media funnels.
• Know how to track results and make data-driven decisions to continuously improve your online marketing strategy.

This session will be of most interest to:

• Accountants looking to enhance their digital presence and attract new clients through social media
• Tax advisers who want to stand out and build authority in a competitive market
• Practice owners who are ready to leverage social media to grow their business and engage with clients online
• Auditors and consultants interested in modernizing their marketing strategies to reach a broader audience
• Small and medium-sized firm partners who are exploring cost-effective ways to market their services and build an online brand

Course level: Foundation