Course Details

In this session Roger Knecht will cover the following topics:

 

  • What is the difference between Marketing & Sales?
  • What is a sign that you have rapport with your potential customer?
  • What are three questions you should be able to answer about your product or service (APE)?
  • What is the most common step missed in the sales process that is essential to your success?
  • What needs to be agreed upon before moving from the solution to presenting the offer?

 

Course level: Foundation / Intermediate

 


CPD Course Speaker

Universal Accounting Centre

Roger Knecht

Roger Knecht is president of Universal Accounting Center, a post-secondary school for accounting professionals. With over 20 years of marketing, sales, HR & operations experience, Roger Knecht has helped thousands of business owners work ON their businesses to increase revenue, improve profits and build value. His strong work ethic and collaborative style delivers reliable, high-quality results for business owners.

Roger hosts, Building the Premier Accounting Firm, a podcast that keeps accounting professionals on the cutting edge of the industry offering quality bookkeeping, accounting and tax services. He hosts discussions with some of the accounting world’s best minds and shares actionable insights for firms.

Roger is the author of “Your Strategic Accountant” and “Your Profit & Growth Expert”, each written to help business owners understand what they can expect from the accounting profession.

Universal Accounting provides accounting professionals with the training, certifications, coaching, and support they need to become Profit and Growth Experts for their clients.

If you want to have the premier accounting firm in your area contact Roger and his team at 801-265-3777 or visit them online at www.universalaccounting.com