Course Details

Accountants need to come along to this session as it focuses on the area of knowledge that relates to their next new client!  This session is all about learning what knowledge powers increased impact and influence on the target market.  Being involved in this session will give delegates new ways to explore gathering insights that will save time and how this all-forms part of a connected process for performance. This session gives attendees a way to feel motivated and engaged on business growth which is essential in the current economic climate.

 

In this session Margaret Bradshaw will cover the following topics:

  • How the target market aspect of the marketing process fits in with daily operations
  • Profiling your target market
  • What impacts your target market
  • Maximising insights
  • 1 essential business outcome

 

By attending this session, you will learn how to add your prospects thoughts, feelings, needs and wants into your marketing process so that it works for your firm and powers performance.

 

This session will be of most interest to business owners, partners, marketing managers, seniors.

 

Course level:  Intermediate

 


CPD Course Speaker

Red Button Marketing & Training

Margaret Bradshaw

Margaret began her career in hospitality management and operated in a number of hotels around the South of England before moving to the North East in her early 20’s. From there she moved into the field of recruitment where she worked with Manpower for 3 years covering a range of disciplines. A change of environment when Margaret took a post with a radio station selling advertising before a move into professional services where she spent 20 years as the marketing manager with a leading regional firm. Starting this role in 1998 was at a time when marketing in accounting firms was quite new and it presented a wonderful range of challenges and opportunities. Margaret developed the role, established & supported commercial relationships, introduced processes and made the department a key selling aspect of the firm by introducing a telemarketing function.

The department grew and this cascaded throughout the firm. An exciting marketing led culture was established and results were achieved through communication internally, service focus and putting in systems to track activity and outcomes.

Throughout her career, Margaret has been involved in relationship building, the development of processes, the joining of people and opportunities as well as passionately bringing a sense of focus towards customer service and the associated rewards.

In 2017, the button was born! Margaret set up her own business with a focus on marketing planning. The vision was to highlight the role of a marketing plan in a business so that business owners could access the very process required to make a difference. Now with an accredited training programme and award winning technology solution, Margaret and her team are striving forward and reaching out to new markets. On a personal note, Margaret enjoys music where she is a singer with a local band, loves time with her children, walking around North Yorkshire as well as a good chat over a cuppa with friends.