CPDStore

09:00 – 10:40

Accounting Past, Accounting Present, Accounting for the Future

Des O’Neill – ProfitPro

As we continue to adjust to the seismic shock that continued to be Coronavirus, there is an opportunity for accounting and bookkeeping firm owners to take action to make things better and easier for themselves as firm owners, their teams and their customers.

There are many things that we have done in the past that continue to be fundamental to the businesses that we should carry forward into both the present and the future. But there are some habits, behaviours and activities that we should leave in the past.

There is never a good time to make a change because there is always another deadline and always another drama. Why are some firms seeking deadline extensions right now while others just want the deadlines to proceed as normal? Why do some firms find deadlines draining and stressful while others just have it under control. Honestly where are you and what can we do in the present to create a better future.

You are always managing two businesses. The business you currently have and the business you want to become in the future. What does the future accounting or bookkeeping firm in Ireland look like? What does your future business look like?

In this fast paced energetic and entertaining 100 minute interactive webinar Des O’Neill will address 8 core areas:

• The challenges firms face in setting and executing a strategy that will actually work and how to practically overcome that;
• The core strategy that will help all firm owners manage the business they have while building the business they want;
• Overcoming the famine of people and resources that Irish firms are currently experiencing;
• Clarifying the type of customers you want to serve and how you want to serve them;
• Defining and refining your service proposition and pricing model to create a profitable and manageable business;
• Developing an appropriate system for growth that is right for you, to grow your ideal clients that you want to serve at the price point you want to serve them;
• Scaling and leveraging your business to the size and profitability that is right for you and your life;
• What do accounting businesses look like in 2025, and what changes should we make and what actions can we take today to build a self-managing firm of the future.

For each of these topics Des will share practical knowledge, insights and experience based on the hundreds of firms he has worked with over the last 18 years at the bleeding edge of the accounting profession in Ireland. Des is not a theorist. He spends time in the trenches rolling up his sleeves helping firms solve the real problems they face. Throughout the Webinar Des will also share practical tools that will allow you take action.

11:00 – 12:40

Get Clients Now Bootcamp

Amanda C Watts, Founder, Oompf Global

In this session, Amanda will be sharing her proven process that gets clients flooding towards you. If you are after a dose of inspiration coupled with a proven method for having more eyeballs on you and your firm, and the exact methodology you need to turn those eyeballs into paying clients, then show up to Amanda’s training session to Get Clients Now.

In this session you will:

• Get clear on who is an ideal client for you and your firm
• Know how to find your ideal clients online
• Get a proven strategy for starting a conversation with them
• Know how to get the NOW clients and nurture the NOT NOW clients
• And receive a special gift that will make your content marketing a breeze to do...

13:40 – 15:20

An HR Revolution!? A review of HR in 2021 and what to expect in 2022

Emma Del Torto – Effective HRM

There is no doubt that there were fundamental and unforeseeable events in 2020 and 2021 that brought inevitable changes to the focus fields of HR and people management. In this talk, Emma del Torto will review what was happening in HR before March 2020 and take a look at what was considered normal for most workplaces and consider best practice moving forward based on the lessons we have learned in the interim. A key focus will be the real and perceived inequalities in working conditions, especially with regard to personal safety. Shifts in attitude, changes to the law and health considerations have brought significant impact to all our working lives, and what has become apparent to everyone as a result of the pandemic is the intrinsic relationship that exists between HR management and H&S. Who knew, after almost 20 years of the right to request flexible working from your employer, that it would take a global pandemic for the attitude of employers and employees to shift so hard and fast with regard to working from home and working more flexibly? Does this mean that the new terminology of ‘hybrid’ working is here to stay? Is the 'new normal' about to become just plain normal? We will take a look at some of the benefits, but also the pitfalls of the experiences of working remotely. This comprehensive overview will cover: - Employee well-being & mental health - The phenomenal shift in employer attitude - Labour shortages in many sectors - Grieving employees – what is making them more bullish? Changes to the law: An overview of important legislative changes in 2021 and what is coming down the line in 2022 Case reviews: A quick trot through some interesting employment law cases from 2021 and how these impact our workplaces

15:40 – 17:20

Cyber Risk Reduction for Accountants

Richard Jackson – Moore ClearComm

In these unprecedented times, a shadow has gradually loomed over the accountancy profession – the growing threat of cyber-attack. Ransomware attacks have become a daily news item, with accountancy firms increasingly concerned that the sector stands out as an attractive target for malicious, organised criminal gangs. Cyber security experts agree that the volume and frequency of data breaches within accountancy firms has significantly increased in 2021. increased. Why? Because accountancy practices process a valuable combination of finances and sensitive client data – a perfect storm. Make no mistake, cyber-crime is big business. It generates more revenue, globally, than the illegal drug trade. It is all about money, when push comes to shove. 2021 has proved that accountancy firms are in the top three organisations that cyber criminals focus their attention on – meaning that the profession needs to exercise vigilance, diligence, and a risk-focused approach to cyber security. Whether your firm is directly attacked or suffers the impact of a cyber-attack on one of your trusted third-party vendors – prepare for the worst. This webinar will highlight the very real threat your firm may face in 2022 and beyond, the immediate steps that must be taken to mitigate your risk, and how to change the culture of your practice to become “cyber safe”. In this session Richard Jackson will cover the following topics; - Cyber Crime in 2022 and beyond - Accountants: A Hot Target - Cyber Attack 101 - Evolving your Practice Culture - The Human Firewall - Cyber Security for Accountants Accounting firms can no longer ignore the very real threat of cyber-attack, therefore this session is perfectly suited to owner-managers of small to mid-sized firms, or Practice Managers, Operations Managers, Partners or C Suite Executives of firms of any size – all of whom will play a key role in ensuring cyber security becomes a board level concern and a key factor in your practice culture. At the same time, the session will add value for any employee or stakeholder in the accounting profession