The Brand Called “YOU” (Dec 2022)
Category: Practice Management | Duration: 2hr | Tag: VODUKPMMC221 | Type: Video | Speaker: Jo Edwards | Date: 08/12/2022 09:00
Course Details
Accountancy firms are working in an incredibly competitive space, and finding ways to stand out from the sea of so-called ‘gurus’ is becoming increasingly difficult.
In recent years, much has been said of the importance of building a watertight personal image in order to win more business.
We explore the benefits of personal branding for accountants, and discuss actionable steps that you can take to better establish yourself as a knowledgeable, trustworthy point of contact within your sector – and someone that your clients can’t wait to work with.
In this session, Jo Edwards covers the following:
- Do accountants really need to worry about a personal brand?
- The 3R’s of personal branding
- Critical tools for personal branding
- Personal Branding Roadmap
- Tips to get started
CPD Course Speaker
JE Consulting
Jo Edwards
Jo Edwards is the principal of JE Consulting, who specialise in providing marketing assistance to accountancy and legal firms.
Jo has over 30 years practical marketing experience working with a wide range of firms across the UK, both large and small and has a particular specialism in preparing and delivering internet and social media strategies to clients.
Jo and her team’s "hands on" approach to marketing has helped many firms across the country, to generate new clients and develop profitable cross-selling services to existing clients through innovative e-marketing programmes.
Jo has over 30 years practical marketing experience working with a wide range of firms across the UK, both large and small and has a particular specialism in preparing and delivering internet and social media strategies to clients.
Jo and her team’s "hands on" approach to marketing has helped many firms across the country, to generate new clients and develop profitable cross-selling services to existing clients through innovative e-marketing programmes.