Course Details

What’s the best marketing you can do to grow your accountancy practice? Take time away from fee paying work to go networking? Build a website? Spend time and money on social media?


There are so many different tools that you can use to promote your firm. If you’re feeling overwhelmed and don’t know where to start, this workshop is for you.


If you attended the Strategy Before Tactics workshop, you’ll have a head start. Don’t worry if you didn’t – we’ll start with a recap of answering some key strategic questions. Then we’ll look at the ABC of Marketing. These are the three most effective marketing tools that you can use to grow your practice:


Asking for Referrals

  • Business Networking
  • Speaking at Business Events
  • Content
  • Written Content
  • Audio Content


For nearly 25 years, Chantal has been working with service businesses, including accountants. She helps them to focus only on marketing that works. She can do the same for you now.


This is an intermediate level workshop, ideal for anyone who has responsibility for promoting and accountancy firm.

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CPD Course Speaker

Appletree Marketing Consultancy

Chantal Cornelius

Chantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. Since then, she’s filled her time helping hundreds of service businesses, including accountancy firms, to grow their businesses. Her marketing advice is straight forward, practical and down to earth. She’s written three books and the third one all about StandOut Strategies – how to really outshine your competitors – was published in October 2024. Chantal is a Fellow of the PSA UK where she was National President for 2023-24. When she’s not speaking, training or handing out marketing advice, you’ll find her riding her horse, growing vegetables in her garden, or whizzing down a ski slope – but not all at the same time!