Course Details

Join our webinar on "Branding and Social Media Strategies for Accountants" to gain essential insights for thriving in today's digital marketplace. Learn how to establish a strong brand presence and effectively engage with clients online. In an increasingly virtual world, mastering these strategies is vital for staying competitive and relevant. By attending, you'll discover practical techniques for leveraging social media to attract new clients and enhance relationships with existing ones. Don't miss this chance to elevate your accounting practice and provide better service to your clients.


Bev Flanagan will cover the following topics during this session:


  • Establishing a Strong Brand Identity: Learn how to define and communicate your accounting firm's unique brand personality and values.
  • Crafting Compelling Content: Discover strategies for creating engaging and relevant content that resonates with your target audience on social media platforms.
  • Leveraging Social Media Platforms: Explore best practices for utilizing popular social media platforms such as LinkedIn, Twitter, and Instagram to amplify your brand presence and reach.
  • Building Client Relationships: Gain insights into how to effectively engage with clients online, foster meaningful connections, and enhance client loyalty through social media interactions.
  • Measuring Success: Understand how to track and analyse the performance of your social media efforts, and identify key metrics to gauge the effectiveness of your branding strategies.


By attending this session, delegates will gain an understanding of branding and social media strategies tailored specifically for accountants, empowering them to effectively establish and enhance their firm's brand identity, engage with clients on digital platforms, leverage social media to attract and retain clients, and measure the success of their branding efforts through actionable metrics and insights.


The session will be of most interest to accountants and bookkeepers. 


Course Level: Foundation

CPD Course Speaker

Bev Flanagan Financial Ltd

Bev Flanagan

Bev is a multi award winning accountant that has been in the accounting profession for 28 years. She founded and grew a 100% cloud accounting practice and successfully sold in the summer of 2022. She is very passionate about the accounting industry and now is a consultant to other accountants and bookkeepers to help them realise the potential in their practice ready for exit. Whether their exit be in the next 12 months, in the next 10 years or even 30 years! But every single practice owner will exit at some point and Bev believes that a business should be running right now with the exit in mind, so it’s always at it’s highest profitability and saleable asset value. She is also an elected council member, director and trustee of the AAT.