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In today’s digital-first world, many accountants have built social media followings but struggle to translate that attention into paying clients or they struggling starting social media. This webinar addresses that challenge head-on, showing you proven strategies to attract, engage, and convert your ideal audience. You’ll learn how to craft compelling content, use platforms effectively, and implement client-conversion tactics tailored for the accounting profession. 

In this course Grace Hardy covers the following topics:

• Building a Strategic Social Media Presence
  • Learn how to choose the right platforms, define your niche, and set clear goals to align your social media efforts with your business objectives.

• Creating Content That Builds Trust and Authority
  • Discover the types of posts and messaging that resonate with potential clients, establish credibility, and showcase your accounting expertise.

• Engagement Strategies That Drive Meaningful Interaction
  • Explore techniques for increasing engagement with your audience, from responding to comments to initiating conversations that lead to deeper client relationships.

• Turning Followers into Qualified Leads and Clients
  • Understand how to use calls to action, lead magnets, and landing pages to convert social media interest into booked consultations and paying clients.

• Tracking ROI and Refining Your Strategy
  • Learn which metrics matter, how to assess performance, and continuously improve your approach to ensure your social media activity supports sustained practice growth.