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Join our upcoming webinar Social Media Success: Converting Followers into Clients for Your Accounting Practice to discover how to turn online engagement into real business growth. In today’s digital-first world, many accountants have built social media followings but struggle to translate that attention into paying clients or they struggling starting social media. This webinar addresses that challenge head-on, showing you proven strategies to attract, engage, and convert your ideal audience. You’ll learn how to craft compelling content, use platforms effectively, and implement client-conversion tactics tailored for the accounting profession. By attending, you’ll boost your marketing ROI, enhance your firm's visibility, and ultimately drive more revenue—adding tangible value to both your practice and your clients.

In this session Grace Hardy will cover the following topics:

• Building a Strategic Social Media Presence
    Learn how to choose the right platforms, define your niche, and set clear goals to align your social media efforts with your business objectives.
• Creating Content That Builds Trust and Authority
    Discover the types of posts and messaging that resonate with potential clients, establish credibility, and showcase your accounting expertise.
• Engagement Strategies That Drive Meaningful Interaction
    Explore techniques for increasing engagement with your audience, from responding to comments to initiating conversations that lead to deeper client relationships.
• Turning Followers into Qualified Leads and Clients
    Understand how to use calls to action, lead magnets, and landing pages to convert social media interest into booked consultations and paying clients.
• Tracking ROI and Refining Your Strategy
    Learn which metrics matter, how to assess performance, and continuously improve your approach to ensure your social media activity supports sustained practice growth.

By attending this session, you will:

• Understand how to strategically use social media to attract your ideal accounting clients.
• Learn what type of content builds trust, showcases your expertise, and positions your firm as the go-to solution.
• Be able to turn followers into real leads and paying clients through proven conversion techniques.
• Gain clarity on how to measure and improve your social media return on investment (ROI).
• Walk away with a clear, actionable plan to elevate your practice’s visibility, credibility, and profitability through smarter social media use.

This session will be of most interest to:

• Accountants looking to grow their client base through modern marketing strategies
• Tax advisers aiming to position themselves as trusted experts online
• Practice owners who want to increase visibility and attract higher-value clients
• Auditors and consultants seeking to build personal or firm-wide brand authority
• Small firm partners or sole practitioners who wear both the marketing and client service hats

Course level: Foundation