Course Details

In 2024 OmniPro conducted a price benchmarking survey for SME Accounting Firms. Almost 400 firms participated in this survey and the results were clear. There is a huge opportunity for the vast majority of Accounting Businesses to raise their prices. 
 In this energised and fast paced session Des O’Neill looks at the key findings of the 2024 Price Benchmarking Survey. He will explore the opportunity for firms to raise their prices and looks at the practical steps that accounting firms can take to raise their prices without losing clients. 


In this session Des O’Neill will cover the following topics,


  • The Key Findings of the 2024 Benchmarking Survey
  • Benchmarking your Firm and identifying undercharging and price rise opportunities
  • The Psychology of Pricing accounting, tax and bookkeeping services
  • Raising prices for new clients
  • Raising prices for existing clients


By attending this session, you will


  • Understand where your firm’s pricing is in comparison to your peers.
  • Identify fee increase opportunities where your prices are too low, the opportunity to provide more services to existing clients and generating the fees you deserve by charging for everything you do.
  • Create your firm’s new pricing menu which will create internal clarity for you and your team and your clients.
  • Learn how to use pricing discrimination to create space and time to provide better service to your existing best clients and attract better new clients.
  • Be able to have structured pricing conversations that strengthen relationships with the clients you want to keep.
  • Improve profitability in a way that benefits you, your business, your team and your customers.


This session will be of interest to Firm owners, partner designates, and senior team members involved in face-to-face client interactions and pricing and billing activities for new and existing clients. 


Course level: Advanced / Need to know

CPD Course Speaker

Founder, OmniPro and CPD Store

Des O'Neill

Having worked for a number of years in practice, and with one of the profession’s regulatory and support institutes, Des co-founded OmniPro to develop tools, techniques, products and services that make accountancy more profitable and rewarding.

Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.

He holds qualifications from the ACCA Association of Chartered Certified Accountants, CPA Institute of Certified Public Accountants and ACIS Association of Chartered Secretaries and Administrators.