CPDStore

Marketing shouldn’t feel like a gamble. Yet for many accountants, it’s hard to know which activities are working and which are just noise. This practical masterclass walks you through the core marketing channels firms need to consider in today’s market, explain how each one contributes to visibility and growth, and help you understand how to track and measure return on investment.

Whether you’re a practice owner, senior manager or fee earner, this presentation will arm you with the clarity and confidence to make better marketing decisions and finally get your marketing spend working as hard as you do.

In this course Callum Macrae covers the following topics:

• The modern marketing mix: What firms actually need to be doing in 2025
• From digital marketing to the importance of AI search, learn the key channels and how they work together.
• Which channels deliver results and which ones often don’t
• Discover what actually works for accounting firms
• How to track marketing performance
• Simple metrics that help you know what’s working, and what’s not.
• How to build a sustainable marketing plan that supports firm growth
• Align your marketing with your business goals to ensure it delivers long-term value.
• Marketing is an investment, not an expense
• Shift from a cost mindset to a return-on-investment mindset and learn how to turn your marketing into a genuine growth engine