Marketing Tactics To Recruit and Retain Talent (On-Demand)
Category: Practice Management| Duration: 1hr | Tag: ONWEBUK2201 | Type: Video | Speaker: Jo Edwards | Date: 25/10/2022 16:00
Course Details
Talent acquisition and retention are two common challenges at professional services firms, especially as Baby Boomers retire. Last year, Millennials surpassed Boomers as the largest generation in the UK labour force.
This shift presents an opportunity for accountancy firms to make their practices appealing to these young professionals. So how can professional services firms increase talent retention—especially of these valuable young professionals using marketing as the primary tool to achieve that when talent now chooses you and not the other way round?
In this session, Jo Edwards covers the following:
- Website messaging
- Social Media
- Visible Expertise
- Awards and recognition
- Your CSR and ESG credentials
- Reviews
CPD Course Speaker
JE Consulting
Jo Edwards
Jo Edwards is the principal of JE Consulting, who specialise in providing marketing assistance to accountancy and legal firms.
Jo has over 30 years practical marketing experience working with a wide range of firms across the UK, both large and small and has a particular specialism in preparing and delivering internet and social media strategies to clients.
Jo and her team’s "hands on" approach to marketing has helped many firms across the country, to generate new clients and develop profitable cross-selling services to existing clients through innovative e-marketing programmes.
Jo has over 30 years practical marketing experience working with a wide range of firms across the UK, both large and small and has a particular specialism in preparing and delivering internet and social media strategies to clients.
Jo and her team’s "hands on" approach to marketing has helped many firms across the country, to generate new clients and develop profitable cross-selling services to existing clients through innovative e-marketing programmes.