CPDStore

Gen-Z is reshaping the business world, both as future clients and employees. Their digital-first mindset, demand for transparency, and preference for brands with purpose mean traditional approaches no longer work.

In this session, we’ll explore how accountants can lean into Gen Z’s expectations, build trust, and create a firm that attracts and retains younger clients and top talent. If your firm wants to stay ahead, now is the time to adapt.

Callum Macrae will cover the following topics:

• Who is Gen-Z and why should accountants care?
• How Gen-Z chooses their accountant
• Engaging Gen-Z clients and building Trust
• Recruiting and retaining Gen-Z talent
• Future-proofing your firm for the next generation

By attending this session, you will, 

• Understand Gen Z’s mindset and how to adapt your approach.
• Learn how to position your firm to attract younger clients.
• Gain recruitment & retention strategies that work for Gen Z accountants.
• Identify key changes to stay ahead in a shifting market.
• Leave with actionable steps to modernise your firm.

This webinar will be of most interest to: 

• Accountants & firm owners looking to attract and retain younger clients
• Marketing teams wanting to modernise their approach for Gen-Z

Course level: Intermediate