Course Details

In today's digital landscape, accountants and bookkeepers can no longer afford to ignore Instagram's massive potential for client acquisition. With over 33.5 million active users in the UK alone, and 92% of Instagram users following brands and making purchases, your ideal clients are actively seeking trusted financial professionals on this platform. The challenge? Most accounting professionals feel overwhelmed by Instagram and don't know where to start. This session, "Instagram in an Instant," is designed to show complete beginners that Instagram success doesn't require dancing, expensive equipment, or hours of daily effort. Through real examples and simple demonstrations, you'll discover what's truly possible when you approach Instagram strategically as a professional service provider. By the end of this hour, you'll feel inspired and confident that you CAN use Instagram to attract your ideal clients - and you'll have a clear roadmap to get started. Whether you want to tackle it yourself or work with someone to implement it properly, you'll leave knowing exactly what Instagram can do for your accounting practice.

 

In this session Becky Craven will cover the following topics:

  • Bio Profile Quick Wins - See how simple changes to your Instagram bio can transform it into a powerful "shop window" that attracts your ideal clients (plus see real examples that work)
  • Stories Made Simple - Discover how easy it is to create engaging 24-hour content that builds a connection with potential clients without being salesy or time-consuming
  • Highlights That Work 24/7 - Learn how to create your "mini website" using story highlights to showcase what you do while you sleep (I'll show you exactly what to include)
  • Posts That Get Saved and Shared - See examples of educational content that positions you as the expert and gets people talking about your services
  • Your Simple Daily Action Plan - Get the proven 5-4-3-2-1 system that takes just 15-20 minutes daily but grows your following and attracts dream clients consistently


By attending this session, you will see exactly what's possible with Instagram for your accounting practice through real examples and simple demonstrations, understand the key areas where you can make an immediate impact without needing to be tech-savvy or camera-confident, gain clarity on which Instagram features will work best for your professional services, feel confident that you CAN do this - it's not as complicated as it seems, and leave with a simple daily action plan that you can start implementing immediately to begin attracting your ideal clients.


This session will be of most interest to practising accountants, bookkeepers, tax advisors, and financial consultants who want to attract new clients through social media marketing. It's particularly valuable for solo practitioners and small firm partners who handle their own marketing, established professionals looking to modernise their client acquisition approach, and accounting professionals who feel intimidated by Instagram but recognise that their competitors and potential clients are already active on the platform.


Course level: Foundation

This course assumes basic smartphone familiarity but provides comprehensive step-by-step guidance for Instagram-specific features. It's designed for professionals who may have personal social media experience but need strategic, profession-specific training to use Instagram effectively for business growth and client acquisition

CPD Course Speaker

Becky Craven Creative

Becky Craven

Becky Craven is a Visual Business Strategist who helps ambitious business owners transform from hiding behind their businesses to confidently marketing them with clarity and purpose.

With 18+ years of experience working with well-known companies, including BBC, Nestle, Timberland, Clarks, Virgin, and Boots, plus thousands of entrepreneurs. After completing an MA in Photography, Becky has successfully developed her career specialising in strategic visual content for empowering entrepreneurs through her signature "3 Months of Strategic Content in 3 Days" intensive program.

Becky brings deep marketing expertise and visual storytelling skills to help business owners get their "vava voom" back. Her clients consistently report going from feeling overwhelmed and awkward about self-promotion to genuinely excited about sharing their brilliance with the world.

As a creative powerhouse with a passion for storytelling, Becky specialises in transforming brands through the strategic use of photography and video with a social-first focus.

Becky's unique approach focuses on helping professionals and business owners overcome their social media overwhelm by providing proven, step-by-step frameworks that build confidence and deliver results. Her "Instagram in an Instant" methodology has helped hundreds of business owners transform their social media presence without compromising their professional image or requiring hours of daily effort. She believes that if she can master Instagram marketing, anyone can.

A South West UK-based content creator and former advertising professional, Becky holds qualifications in mentoring and coaching from the Chartered Institute of Marketing.

When she's not helping clients build their marketing confidence, you'll find her exploring the Devon countryside on bike or foot or planning her next travel adventure.