Course Details

In the ever-evolving landscape that is the accounting sector, differentiation is paramount. How do you stand out from the crowded and noisy marketplace?
 There is a huge opportunity right now for the firms who communicate clearly on what they do and who they serve.  
 Learn to identify your ideal clients and stand out through how you deliver and communicate your services and value. Everyone benefits when you attract and retain better quality clients. Harness the real power of networking, direct outreach, referrals and digital strategies. Enhancing your firm’s reputation and client value proposition by growing your business with the right clients.


Join us to grow your business your way.



In the first part of the 2-part series we look at:


  • Getting Clear on Your Strategy and Positioning
  • Getting Honest about Where you Are Right Now and the Quality of Your Clients
  • Creating a Red velvet Rope Policy for your Firm
  • Defining your Ideal Client
  • Exploring Niching
  • Building the Basic Credibility Builders

CPD Club

Enjoy all of the premium features of the ultimate resource for the UK Accounting Community.

CPD Course Speaker

Founder, OmniPro and CPD Store

Des O'Neill

Having worked for a number of years in practice, and with one of the profession’s regulatory and support institutes, Des co-founded OmniPro to develop tools, techniques, products and services that make accountancy more profitable and rewarding.

Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.

He holds qualifications from the ACCA Association of Chartered Certified Accountants, CPA Institute of Certified Public Accountants and ACIS Association of Chartered Secretaries and Administrators.