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In the ever-evolving landscape that is the accounting sector, differentiation is paramount. How do you stand out from the crowded and noisy marketplace?
 
 There is a huge opportunity right now for the firms who communicate clearly on what they do and who they serve.  Attend our two-part webinar series to redefine your firm's strategy, understand your client quality, and delve into effective growth pillars that work for firms just like you.
 
 Learn to identify your ideal clients and stand out through how you deliver and communicate your services and value. Everyone benefits when you attract and retain better quality clients. Harness the real power of networking, direct outreach, referrals and digital strategies. Enhancing your firm’s reputation and client value proposition by growing your business with the right clients.

Join us to grow your business your way.

Part 1 and Part 2 of the Series are standalone webinars, but you will get more value by attending both.

In the first part of the 2-part series we will be looking at:

• Getting Clear on Your Strategy and Positioning
• Getting Honest about Where you Are Right Now and the Quality of Your Clients
• Creating a Red velvet Rope Policy for your Firm
• Defining your Ideal Client
• Exploring Niching
• Building the Basic Credibility Builders

By attending this session, you will;

• Gain a crystal-clear understanding of the strategic positioning your firm needs in today's dynamic accounting sector.
• Engage in an introspective assessment to discern the current standing of your firm and the quality of clientele you serve.
• Master the concept of a "Red Velvet Rope Policy", ensuring you work only with clients that align with your firm's values and vision.
• Learn to pinpoint and define your ideal client, streamlining your focus and enhancing client relationships.
• Explore the immense potential of niching, allowing you to become the go-to expert in specialized accounting areas.
• Establish the foundational credibility builders for your firm, reinforcing trust and enhancing your professional reputation in the market.

Embrace these transformative insights to set the groundwork for Part 2 and unlock unprecedented growth for your practice.

This webinar will be of most interest to;

• Ambitious Accounting Firm Owners: Eager to carve a distinctive place in a crowded marketplace and scale their businesses effectively.

• Early-stage Accountants: Keen on setting a strong foundation for their budding practice, ensuring it grows on the right trajectory from the get-go.

• Practice Managers: Desiring to introduce or refine strategic growth initiatives within their operations for sustained success.

• Digital & Marketing Professionals in Accounting: Interested in understanding how the foundational growth pillars interact with modern digital strategies to drive firm growth.

Course Level: Intermediate / Need to know.