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Pricing is one of the biggest opportunities for you to increase your profits, yet it is often one of the most neglected areas of your business. Many accountants and bookkeepers fear that raising prices will drive clients away or lead to uncomfortable conversations. However, with the right strategy, pricing increases can be communicated effectively and lead to higher revenue without client loss.

In today’s economic environment, with the economy slowing down, employer National Insurance increases, and the National Minimum Wage going up, accountants and bookkeepers are under significant cost pressures. Now is the time to confidently review and adjust pricing strategies to ensure long-term profitability.

This course provides accountants and bookkeepers with the skills and confidence to increase their prices effectively. Attendees will learn the 5Ps of Perfect Prices framework, equipping them with a structured approach to pricing that eliminates guesswork and fear.

This course explores the 5Ps of Perfect Prices, providing a step-by-step approach to pricing with real-world examples. The five key topics covered are:

• Prepare – The key pricing insight most accountants and bookkeepers miss—yet it can instantly increase profitability.

• Probe – The one pricing mistake that’s silently costing you money—and how to fix it.

• Plan – A simple shift in approach that makes clients more willing to accept your new prices.

• Produce – The exact words to use when telling clients about a price increase—without fear or friction.

• Protest – How to confidently respond when a client says, “That’s too expensive!”