How to Save Your Bottom Line - For You and Your Clients (Oct 26)
Category: Practice Management | Duration: 1hr | Tag: VODEC2618 | Type: Video | Course Level: Intermediate | Speaker: Tracey Westell | Date: 07/10/2026 15:00
Course Details
In today’s economic climate, many profitable businesses are experiencing increasing pressure on cash flow, driven by rising costs, late payments and greater financial uncertainty. This session explores why credit management has become a critical, yet often overlooked, factor in business stability and survival. Accountants are uniquely positioned to influence this area but are not always equipped with the practical tools or visibility needed to address it effectively.
In this course Tracey Westell covers the following topics:
- Understanding what credit management really is and why it underpins profit, cash flow and business survival
- The growing impact of late payment and economic pressures on businesses and the wider economy
- Common credit management myths, risks and behaviours that quietly damage profitability
- Practical approaches to improving cash collection, communication and dispute resolution without harming client relationships
- How accountants and credit management professionals can work together to protect clients and strengthen practice performance
CPD Course Speaker
Pecunia (2016) Limited
Tracey Westell
Tracey has been in credit management for over 29 years, and during this period has gained a wealth of experience in many industry sectors, including blue-chip, public, and private sectors.
Continually endeavouring to assist businesses in implementing strong credit management processes along with training credit staff in the art of credit managements and debt recovery, Tracey has a proven track record of improving the cash flow and profits of businesses.
Having won many business awards, as well as being awarded the CICM Fellowship in 2019 and the Meritorious Service Medal in 2020 meant Tracey is recognised by her peers for her outstanding contribution to credit management.
A keen and passionate advocate of credit management, Tracey shares her passion for helping businesses, through a variety of informative talks and workshops on risk assessment, credit control and debt recovery.
Tracey is also an active member and Vice-Chair of the Kent Branch of the CICM, Area Leader for FSB, Board Member of BITA , Vice Chair of The Doyle Club as well as recently Board Member for TES Ireland.
Continually endeavouring to assist businesses in implementing strong credit management processes along with training credit staff in the art of credit managements and debt recovery, Tracey has a proven track record of improving the cash flow and profits of businesses.
Having won many business awards, as well as being awarded the CICM Fellowship in 2019 and the Meritorious Service Medal in 2020 meant Tracey is recognised by her peers for her outstanding contribution to credit management.
A keen and passionate advocate of credit management, Tracey shares her passion for helping businesses, through a variety of informative talks and workshops on risk assessment, credit control and debt recovery.
Tracey is also an active member and Vice-Chair of the Kent Branch of the CICM, Area Leader for FSB, Board Member of BITA , Vice Chair of The Doyle Club as well as recently Board Member for TES Ireland.