How To Price Complex Tax Planning Work
Category: Practice Management | Date: 08/12/2022 11:00 | Duration: 2hr | Tag: PMMCUK22S2 | Type: Conference | Speaker: Mark Wickersham
Course Details
In this fast-paced webinar with Mark Wickersham FCA – Amazon #1 bestselling author of “Effective Pricing for Accountants” – you’ll discover strategies you can use to get bigger fees from tax planning.
Tax planning is a big opportunity to add significant value to our clients. Unfortunately, we often price it completely wrong and miss out on premium fees.
You will discover:
- The biggest mistake accountants make when pricing tax planning work
- How to get a better understanding of value, and how to communicate it
- The importance of quantification and extrapolation
- The critical technique for establishing the client’s maximum willingness to pay
- How to calculate your price for tax planning work
This session is based on a real-life case study, so you can see exactly how to price complex planning work.
The session will include at least 15 minutes of Q&A… so get ready to ask Mark your pricing questions.
By completing this session, you will be able to:
- Identify the most appropriate way to price tax planning
- Understand the importance of recurring revenue on firm profitability, cash flow and value
- Implement a process for communicating value and agreeing a price
- Realize the importance of giving your clients choice
- Gain confidence in pricing your services
This session is aimed at the owners of accounting firms and accountants involved in providing tax advice. However, many of the lessons will apply to other common accounting services.
CPD Course Speaker
Mark Wickersham Training International Limited
Mark Wickersham
Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought-after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing.
Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference to the lives of our clients and in return accountants should be very richly rewarded. Unfortunately, the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss.
Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. Mistakes which had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn and Ron Baker he created the 7-step “Fastest Way To Double Your Profits” formula.
Not only did this completely transform the profits of his own accounting firm (which enabled him to sell it in a management buy-out a few years later), it has helped 100s of UK Accounting firms.
Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon best-seller. He has also co-authored “Your Blueprint for a Better Tax Practice” and “Your Blueprint for a Better Accountancy Practice”, both of which have been widely acclaimed.
Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference to the lives of our clients and in return accountants should be very richly rewarded. Unfortunately, the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss.
Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. Mistakes which had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn and Ron Baker he created the 7-step “Fastest Way To Double Your Profits” formula.
Not only did this completely transform the profits of his own accounting firm (which enabled him to sell it in a management buy-out a few years later), it has helped 100s of UK Accounting firms.
Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon best-seller. He has also co-authored “Your Blueprint for a Better Tax Practice” and “Your Blueprint for a Better Accountancy Practice”, both of which have been widely acclaimed.