Course Details

Relationships fuel success so this session is dedicated to the knowledge we need to share across a firm that helps strengthen client relationships and align with ambitions, objectives and vision of the firm.

 

Margaret Bradshaw covers the following topics during this course:

  • Where clients fit into the overall visible marketing process - introduce a framework that shows marketing and how it can be positioned centrally in operations
  • The knowledge required in this element of the process - we talk about questions and insights that can be focused on to enhance the knowledge in this area so that future activity is more effective
  • Outcomes - we look at key outcomes from this part of the strategy and how they support success
  • Inputs - we talk about the inputs that impact the clients area of the strategy and what we need to do with information in order to make changes and improve efficiency and performance
  • External - we look at some of the external factors that influence this element of the strategy

 

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CPD Course Speaker

Red Button Marketing & Training

Margaret Bradshaw

Margaret began her career in hospitality management and operated in a number of hotels around the South of England before moving to the North East in her early 20’s. From there she moved into the field of recruitment where she worked with Manpower for 3 years covering a range of disciplines. A change of environment when Margaret took a post with a radio station selling advertising before a move into professional services where she spent 20 years as the marketing manager with a leading regional firm. Starting this role in 1998 was at a time when marketing in accounting firms was quite new and it presented a wonderful range of challenges and opportunities. Margaret developed the role, established & supported commercial relationships, introduced processes and made the department a key selling aspect of the firm by introducing a telemarketing function.

The department grew and this cascaded throughout the firm. An exciting marketing led culture was established and results were achieved through communication internally, service focus and putting in systems to track activity and outcomes.

Throughout her career, Margaret has been involved in relationship building, the development of processes, the joining of people and opportunities as well as passionately bringing a sense of focus towards customer service and the associated rewards.

In 2017, the button was born! Margaret set up her own business with a focus on marketing planning. The vision was to highlight the role of a marketing plan in a business so that business owners could access the very process required to make a difference. Now with an accredited training programme and award winning technology solution, Margaret and her team are striving forward and reaching out to new markets. On a personal note, Margaret enjoys music where she is a singer with a local band, loves time with her children, walking around North Yorkshire as well as a good chat over a cuppa with friends.