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A strong personal brand is one of the most powerful ways to build trust, attract aligned clients, and future-proof your role in an evolving industry. Whether you're running your own firm or building a career, this session will teach you how to create a brand that feels authentic and commercially valuable. In a time when clients are looking for personality, clarity, and leadership from their advisors, there’s never been a better moment to get intentional about your brand.

Rachel Harris will cover the following topics during this presentation:

• What a personal brand really is – and why it matters more than ever

• How to define your brand values, audience, and content pillars

• Creating content that connects without feeling uncomfortable

• Visibility: how to show up online and offline with consistency

• The business case: how your personal brand drives growth, referrals, and opportunities

By attending this session, you will learn how to define and develop your personal brand, create content that builds trust, and use your presence to increase your visibility, authority, and client attraction.

This session will be of particular interest to accountants, bookkeepers, business advisers, and anyone building a practice, portfolio, or public profile.

Course Level: Foundation