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Video is one of the quickest ways for accountants and bookkeepers to build trust, show personality and become more visible on LinkedIn. Many professionals know they should be creating video content, but nerves, overthinking, lack of confidence, and uncertainty around what to say often stop them from getting started.

This fun and practical session will help delegates understand why video matters, how it fits into a wider LinkedIn content strategy, and how to create simple, useful videos without needing expensive equipment or complicated editing. The aim is to help accountants and bookkeepers feel more confident, more visible, and better able to communicate their value to clients, prospects and their wider network.

Ashley Leeds will cover the following topics during this webinar:

• Why content matters on LinkedIn

How LinkedIn content helps accountants and bookkeepers build visibility, trust and credibility with clients and prospects.

• The different types of LinkedIn content

A simple overview of text posts, image posts, document posts, polls and video, and where video fits into the bigger picture.

• Why video is so powerful

How video helps people see the person behind the practice, builds trust faster, and makes technical topics easier to understand.

• Common barriers to creating video

How to deal with nerves, overthinking, fear of judgement, not liking your voice or face, and worries about editing or equipment.

• How to create your first simple LinkedIn video

How to find a topic, structure the video, create a strong opening hook, record it on your phone, and post it with a simple call to action.

By attending this session, delegates will learn how to:

• Understand where video fits within a LinkedIn content strategy.

• Recognise the main reasons video helps build trust and visibility.

• Identify simple video topics from everyday client questions and conversations.

• Use a simple structure for creating short LinkedIn videos.

• Record a basic video using a mobile phone without needing professional equipment.

• Feel more confident about getting started with video, even if they are nervous or inexperienced.

This session is aimed at accountants, bookkeepers, practice owners, tax advisers and finance professionals who want to become more visible on LinkedIn and build stronger relationships with clients and prospects.

It will be especially useful for those who know they should be creating more content, but feel unsure, nervous or stuck when it comes to video.

Course Level: Foundation