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Generation Z (those aged today between 11 and 26) are colloquially known as the “zoomers”. They are the children that have grown up with the internet and do not know life without it. 

With 62% of Gen Z indicating they have started or intend to start their own business and more than half of this age group being targets for practice recruitment; accountants cannot afford to ignore their preferred methods of communication. As older clients and staff members retire, it’s important to think about how to attract them now before we have to start worrying about Generation ALPHA who are next on the scene….

Communicating with Generation Z can seem like a daunting task. However, figuring out how to ‘get down with the kids’ and make your marketing and recruitment click with a younger crowd is easier than you think.

Jo Edwards will cover the following topics during this session:

• Gen Z Characteristics
• What do they expect from their professional advisers
• What do they expect from their employers
• What tech do they expect you to have in place
• Understand the communication channels that will work to attract Gen Z as employees and clients

By attending this session You’ll be equipped with an action plan and practical takeaways to help you understand how to apply insights to develop marketing that most effectively engages Gen Z, the marketing channels that are consumed by them and how to inspire creative content that effectively engages.

This session will be of particular interest to Partners, Managers, and those with a responsibility for marketing and recruitment in their firms.

Course Level: Foundation