Course Details

This marketing masterclass is for firms who know their marketing could be working harder but aren't sure where to start. We'll cover the three things that decide whether your firm gets chosen or gets skipped.

  • Your digital footprint. Your website and social presence are doing more selling than any partner in the building. We'll look at what a credible, conversion-ready footprint actually looks like.
  • Your culture as marketing. The talent gap isn't only a recruitment issue; it's a positioning one. We'll show you how to market your culture, so the right people choose you before you've even advertised the role.
  • Your referral engine, rebuilt for AI. Word of mouth still wins work, but increasingly the mouth belongs to a machine. We'll explain GEO (Generative Engine Optimisation), why AI is quietly recommending your competitors instead of you and how to change that.


You'll walk away able to assess your firm's digital footprint against the buyers you actually want; use culture as a live recruitment asset; and make your firm more likely to be recommended by AI search.


Course level: All levels

CPD Course Speaker

JE Consulting

Callum Macrae

Callum is an experienced marketing leader with 14 years of B2B marketing expertise. Having led multi-channel strategies at IRIS, one of the UK's largest privately held software companies, he has a strong track record in driving growth through demand generation and strategic, creative campaigns. Now at JE Consulting, Callum applies his deep knowledge of SaaS, fintech, and professional services to create impactful marketing strategies. A recognised speaker, he frequently shares insights on industry trends and innovative strategies at key events.