Course Details

Many firms waste time, effort and cost on marketing tactics - not knowing how marketing can drive practice growth, and not tracking the performance of their marketing to measure return on investment.

This leads to firms either giving up on marketing or seeing it as a cost to the business rather than an engine for growth.

There is a different way, and in this practical on demand CPD course, Mike Crook, the Managing Director of PracticeWeb, a digital marketing agency who work exclusively with accounting firms, will explain how you can use marketing to feed your sales funnel with the right type of clients and drive practice growth.

Topics covered include:

  • Define your ideal clients
  • Connect with clients during the Sales cycle 
  • Use marketing to feed your sales funnel Measure and track performance

 

CPD Course Speaker

MD, PracticeWeb

Mike Crook

He's the Managing Director of the award-winning marketing agency PracticeWeb, which has worked exclusively with accounting firms for more than 20 years. Under Mike's leadership, PracticeWeb has repositioned itself in the market and gone from strength to strength, entering into powerful partnerships with fintech firms such as Senta and with the ACCA.