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In an increasingly competitive and evolving accounting and finance industry, having a strong and authentic career brand is no longer optional, it’s essential. This session is designed specifically for qualified accountants and finance professionals who want to stand out, clarify their professional identity, and align their values and strengths with career goals. In today’s market, technical skills are expected, but what sets professionals apart is their ability to communicate who they are, what they stand for, and the unique value they bring to employers, clients and colleagues. By attending this webinar, you'll gain the tools to define your professional brand with clarity and confidence, positioning yourself for long-term career success, influence and fulfilment.

In this webinar Conor Clarke will cover the following topics:

• Defining Your Professional Identity: Explore the question "Who am I?" to clarify your motives, career journey and personal story as an accountant.
• Values and Strengths Alignment: Identify your core values and signature skills. Learn how to align them with your day-to-day work and long-term goals.
• The Role of Authenticity: Understand why being authentic is key to building trust and influence, and how to express your true professional self without compromise.
• Visioning and Personal Brand Exercises: Engage in guided visualisation and exercises to define your personal life and career brand.
• Building and Communicating Your Brand through Networking: Learn how to strategically build your brand through effective networking, online presence and relationship-building.

By attending this session, you will:

• Gain a clear understanding of what a career brand is and why it matters in the accounting profession.
• Be able to articulate your personal and professional identity with greater confidence and clarity.
• Learn how to align your values, strengths, and skills to enhance your career satisfaction and effectiveness.
• Create a personal mission statement and envision your future professional self.
• Learn actionable strategies to communicate your brand and build a strong professional network aligned with your goals.

This webinar will be of most interest to:

• Qualified accountants and finance professionals in practice or industry
• Finance managers and team leaders looking to enhance their leadership presence
• Professionals navigating career change, promotion, or job transitions
• Newly qualified accountants preparing to build a long-term career strategy
• Any accounting or finance professionals who want to strengthen their professional identity and presence

Course level: Foundation and Intermediate

This session is designed for qualified professionals and newly qualified professionals who have already built a foundation of technical skills and experience and are now looking to refine their personal and strategic presence in their career journey.