Course Details

In the accountancy sector, we spend a lot of time discussing digital transformation in terms of technology – but less time talking about our own digital brand, i.e. our personal online profiles.


To make your practice attractive to the next generation of accountants, it’s vitally important to optimise the online brand of each of your people.

Join Phil Hobden, Head of Digital at Wolters Kluwer Tax & Accounting UK along with Francesca Tricarico, Managing Director at Future Cloud Accounting as they explore why practices need to prioritise personal digital transformation – in a way that reflects the external brand profile.


This session covers the following:

  • Get a deeper understanding of why social media is far more important that you may realise for YOU and your firm
  • Learn why LinkedIn and personal brand is key to growing your business AND your people 
  • The content debate: business vs personal
  • Practical Hints & Tips to maximise your posts reach and engagement on social media 
  • Hear from Francesca Tricarico - one of Linkedin’s most followed accountants in the UK about her story and how she uses the platform to raise awareness of her business

CPD Course Speaker

Wolters Kluwer

Phil Hobden

With a background over 15 years in financial services & the Fintech accountancy sectors, Phil has worked for some of the largest and most innovative businesses in these industries, including Intuit, Natwest Banking Group, HSBC (as a consultant) and now Wolters Kluwer.

Phil is a contributor for Elite Business Magazine online, a serial podcast host, judge for UK Business Tech awards 2021/22 & the Global Tech awards 2022 , a public speaker (having spoken at Elite Business Live x3, Accountex x3, QuickBooks Get Connected, Customer Engagement Transformation Conference and more) and guested on numerous industry podcasts (Accounting Influencers, Humanise The Numbers, Advance Track) and webinars including with industry bodies such as the ACCA.

During his previous role as Head of Customer Education, Phil built, designed and delivered the Capitalise education programme (both in person and self serve) working with over 1700 accountants in 3 years, from Top 25 through to leading niche and boutique firms across the UK and South Africa helping them implement funding as a service for their small business clients.

Phil currently works for Wolters Kluwer - Tax & Accounting UK. At Wolters Kluwer, they enable tax and accounting professionals and businesses of all sizes to drive better productivity, navigate change, and deliver better outcomes. Phil leads the Digital Sales Team, working with our OneClick, Basecone, Twinfield & finsit suite of products.

Future Cloud Accounting

Francesca Tricarico

Francesca is the co-founder of Future Cloud Accounting. She had various jobs whilst she had 2 small children but then found a passion for accounting so decided to go back to college to study for AAT at the age of 26. She graduated from Lincoln Cathedral in 2014 and went on to work for a top 40 accountancy firm. Whilst working with various businesses including cafes, bars, restaurants and farms, she discovered a passion for helping businesses find solutions to help them grow. She also loves how using cloud technology to its full potential enables businesses to make better decisions.

Francesca enjoys meeting new people through networking and has even set up her own networking group – NYP Social. She used her experiences of networking to create a more informal event – one that is friendly, laid back, fun and most importantly inspires those who attend. Today NYP is going from strength to strength and Francesca is supported by a committee that helps to organise events. Francesca likes reading in her spare time and has recently discovered a passion for weight training to keep her mentally as well as physically strong!