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In an increasingly digital world, accounting firms can no longer rely solely on referrals and traditional marketing—Digital Growth Strategies: Social Media Marketing for Modern Accountants is designed to help you stay ahead. This practical, insight-packed course shows you how to use social media effectively to attract and convert your ideal clients. With shifting client expectations, increased competition, and more decision-makers researching services online before making contact, mastering social media is now a business essential. 

In this presentation Grace Hardy covers the following topics:

• Building Your Ideal Client Avatar
   Identify who your perfect client is—what they need, where they spend time online, and what drives their decision-making—to ensure your marketing is laser-focused and effective.
• Crafting a Value-Driven Social Media Presence
   Learn how to align your messaging and profile with your firm’s values and services to attract the right audience and build credibility.
• Content Planning for Accountants: What to Post and Why
   Discover the types of content that resonate most with your target clients—educational, behind-the-scenes, FAQs—and how to plan it strategically.
• Lead Generation Through Social Media Funnels
   Understand how to turn profile visits and engagement into qualified leads using simple funnels, landing pages, and clear calls to action.
• Measuring Success and Scaling What Works
   Learn which analytics to track, how to interpret them, and how to refine your approach to maximize growth and ROI over time.