Digital Content Marketing Strategies
Category: Practice Growth | Date: 17/07/2024 10:00 | Duration: 1hr | Tag: WEBEC2414 | Type: Webinar | Speaker: Jo Edwards | Channel: ProfitPro
For any marketeer working in professional services, there are basically two types of digital content marketing strategies which should work in parallel complementing each other.
The first is all about brand awareness. A strategy designed to convey your brand message and provide all the basic information about your firm:
The second strand is a high performance or lead generating content strategy. As the name implies, content is meant to generate and nurture new business leads. The success or failure of this strategy is judged by how well the plan accomplishes that mandate.
Jo Edwards will cover the following topics during this webinar:
We will talk in this session about both brand awareness content plans and lead generating plans looking at:
This session will be of particular interest to partners and marketing managers in accountancy firms.
Course Level: Foundation
Jo Edwards