CPDStore

In the ever-evolving landscape that is the accounting sector, differentiation is paramount. How do you stand out from the crowded and noisy marketplace?
 
 There is a huge opportunity right now for the firms who communicate clearly on what they do and who they serve.  Attend our two-part webinar series to redefine your firm's strategy, understand your client quality, and delve into effective growth pillars that work for firms just like you.
 
 Learn to identify your ideal clients and stand out through how you deliver and communicate your services and value. Everyone benefits when you attract and retain better quality clients. Harness the real power of networking, direct outreach, referrals and digital strategies. Enhancing your firm’s reputation and client value proposition by growing your business with the right clients.

Join us to grow your business your way.

Part 1 and Part 2 of the Series are standalone webinars, but you will get more value by attending both.

In the first part of the 2-part series we will be looking at the 6 Pillars of Professional Services Firm Growth

• Networking
• Direct Outreach
• Referrals
• Writing
• Speaking
• The Web

By attending this session, you will;

• Acquire a comprehensive understanding of the "6 Pillars of Professional Services Firm Growth," laying the foundation for a resilient and thriving accounting practice.
• Deepen your networking acumen, leveraging connections and opportunities in both traditional and digital spheres.
• Master the art of direct outreach, positioning your firm assertively and effectively in the market.
• Discover proven strategies to maximize client referrals, turning satisfied customers into powerful brand ambassadors.
• Unearth the transformative power of writing, using it as a tool to showcase expertise, build trust, and attract potential clients.
• Dive into the realm of public speaking, learning how to captivate audiences and position your firm as an industry thought leader.
• Navigate the vast opportunities of the web, leveraging digital strategies from SEO to social media to draw clients and establish your firm’s online authority.
• Harness these pillars to supercharge your growth, elevate your firm's reputation, and solidify your place as a frontrunner in the accounting world.

This session will be of most interest to;

• Ambitious Accounting Firm Owners: Eager to carve a distinctive place in a crowded marketplace and scale their businesses effectively.

• Early-stage Accountants: Keen on setting a strong foundation for their budding practice, ensuring it grows on the right trajectory from the get-go.

• Practice Managers: Desiring to introduce or refine strategic growth initiatives within their operations for sustained success.

• Digital & Marketing Professionals in Accounting: Interested in understanding how the foundational growth pillars interact with modern digital strategies to drive firm growth.

Course Level: Intermediate / Need to know.