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Why should a prospective client or hire come to you rather than anyone else in a predominantly regulated sector like accountancy? How can you communicate that in a way that will resonate with them? 

This is a problem that accountancy firms of all sizes need to grapple with, especially if they don’t want to compete on price. Doing so is particularly important for smaller practices without the marketing resources of their larger competitors. 

In this course, branding and PR expert Pete Bowers discusses what branding actually is, why it matters to small practices, what is actually involved in building a brand and the importance of measuring the impact of your brand.

Pete Bowers covers the following topics during this session:

•          What branding actually is

•          Why branding matters for small accountancy practices

•          What it means to position a brand

•          How to build a great brand

•          How to measure the impact and effectiveness of your brand