Brand Awareness and Positioning for Small Accountancy Practices
Category: Practice Growth | Date: 25/05/2023 14:30 | Duration: 1hr | Tag: ATSUK23D3S5 | Type: Webinar | Speaker: Pete Bowers
Course Details
Why should a prospective client or hire come to you rather than anyone else in a predominantly regulated sector like accountancy? How can you communicate that in a way that will resonate with them?
This is a problem that accountancy firms of all sizes need to grapple with, especially if they don’t want to compete on price. Doing so is particularly important for smaller practices without the marketing resources of their larger competitors.
In this session, branding and PR expert Pete Bowers will discuss what branding actually is, why it matters to small practices, what is actually involved in building a brand and the importance of measuring the impact of your brand.
In this session Pete Bowers will cover the following topics:
- What branding actually is
- Why branding matters for small accountancy practices
- What it means to position a brand
- How to build a great brand
- How to measure the impact and effectiveness of your brand
By attending this session, you will be able to Understand the importance of cultivating a commercially effective brand, the impact of strategic decisions on branding and how to analyse the effectiveness of a brand.
This session will be of most interest to Partners/ business owners in small accountancy practices.
Course Level: Foundation
CPD Course Speaker
JE Consulting
Pete Bowers
Pete Bowers is a Senior Public Relations and Strategic Communications Adviser at JE Consulting, the leading provider of outsourced marketing services to the UK’s accounting and tax professions.
He is one of only 500 PR professionals in the UK to have been awarded Chartered PR Practitioner status by the Chartered Institute of Public Relations (CIPR).
Pete specialises in advising clients on developing communications strategies that help them achieve their commercial goals.
He has a particular interest in the measurement and evaluation of PR and marketing activities, using data to help clients optimise their marketing spend and to ensure a focus on the strategies and tactics that work in practice.
He is one of only 500 PR professionals in the UK to have been awarded Chartered PR Practitioner status by the Chartered Institute of Public Relations (CIPR).
Pete specialises in advising clients on developing communications strategies that help them achieve their commercial goals.
He has a particular interest in the measurement and evaluation of PR and marketing activities, using data to help clients optimise their marketing spend and to ensure a focus on the strategies and tactics that work in practice.