Course Details

LinkedIn is one of the most effective (and under-used) marketing tools available to Bookkeepers. It’s often described as ‘Facebook for grown-up businesses’. It’s a place where professionals connect, build trust and recommend each other.


However, many Bookkeepers feel unsure about how to use LinkedIn properly. Do you worry about sounding ‘salesy’? Or are you just not sure where to start? As a result, you could be missing out on referrals, visibility and opportunities to build relationships with the right clients.


In this practical session, Chantal Cornelius from Appletree Marketing will show you how to use a simple ABC approach to LinkedIn. You’ll learn how to raise your profile, strengthen relationships and gently attract new clients. All in a way that feels natural, professional and achievable alongside a busy practice.


In this session Chantal Cornelius will cover the following topics:

  • A – Ask: How to ask for (and give) LinkedIn recommendations in a natural way
  • B – Business Network: Using your profile to build credibility and connect with prospects
  • C – Content: What to post, how often and why it matters
  • Profile checklist – what do you need on your profile?
  • Common mistakes: What Bookkeepers get wrong on LinkedIn and how to avoid it.

 

By attending this session, you will:

  • Understand how LinkedIn can support business growth in a low-pressure way
  • Learn how to use your profile to build credibility and trust
  • Feel more confident about networking and starting conversations online
  • Have clear, simple actions you can apply immediately
  • Be able to use LinkedIn more strategically to support referrals and recommendations.

 

This session has been designed specifically for Bookkeepers who want to use LinkedIn to grow their business in a simple, structured way.


It’s ideal if you already have a LinkedIn profile and would like to get more value from it. If you’re new to LinkedIn, you’re still very welcome. Simply set up a basic profile and we’ll take it from there.


For over 25 years, Chantal has been working with service businesses, including Bookkeepers. She helps them to focus only on marketing that

 

Course level: Foundation / Intermediate

CPD Course Speaker

Appletree Marketing Consultancy

Chantal Cornelius

Chantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. Since then, she’s filled her time helping hundreds of service businesses, including accountancy firms, to grow their businesses. Her marketing advice is straight forward, practical and down to earth. She’s written three books and the third one all about StandOut Strategies – how to really outshine your competitors – was published in October 2024. Chantal is a Fellow of the PSA UK where she was National President for 2023-24. When she’s not speaking, training or handing out marketing advice, you’ll find her riding her horse, growing vegetables in her garden, or whizzing down a ski slope – but not all at the same time!