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Why Social Media Confidence Matters for Accountants & Bookkeepers

In today’s digital world,  your clients expect more than just numbers.  They want to work with someone they know, like, and trust. But many accountants and bookkeepers struggle with showing up online, whether due to fear of judgment, uncertainty about what to post, or just lack of time.

This session will give you the tools, mindset, and confidence to use LinkedIn and social media effectively—without feeling awkward, salesy, or overwhelmed. 

If you’ve ever thought, “I know I should be posting, but I don’t know where to start,” this session is for you.

By attending, you’ll learn simple, practical steps to attract clients, build authority, and make social media work for you—all without spending hours online.  Because Ashley Leeds, The 15 Minute Guy practices what he preaches and can show you how to do LinkedIn in just 15 minutes a day!

Ashley Leeds will cover the following topics during this presentation:

• The Confidence Formula – How to stop overthinking, silence self-doubt, and start showing up with confidence.
• What to Post When You Have No Idea What to Say – Five easy content ideas to get started today.
• Building Your Authority Without Feeling Salesy – How to attract ideal clients through value-driven posts.
• Video & Personal Branding on LinkedIn – Why accountants should embrace video and how to do it with ease.
• Practical Steps to Stay Consistent – Simple, time-efficient strategies to maintain visibility without stress.

By attending this session, you will:

• Gain confidence in posting on LinkedIn and social media.
• Understand what to say and how to say it without overthinking.
• Learn how to position yourself as an authority without being pushy.
• Discover simple strategies to engage with potential clients and grow your network.
• Walk away with easy and actionable steps so that you can start showing up immediately.

This session will be of particular interest to:

• Accountants and bookkeepers who want to grow their online presence.
• Sole practitioners looking to attract more clients through LinkedIn.
• Firms wanting to showcase their team’s expertise online.
• Finance professionals who struggle with confidence on social media.

Course Level: Intermediate - No prior social media experience is needed, but ideal for accountants/bookkeepers who have a LinkedIn profile and want to use it effectively to build their business.