Advisory Services- The Value You Must Demonstrate to Get Clients to Pay For It (Oct 25)
Category: Practice Management | Duration: 1hr | Tag: VODEC2518 | Type: Video | Course Level: Intermediate | Speaker: Aynsley Damery | Date: 01/10/2025 10:00
Course Details
Many accountants give away valuable advice for free - often hidden in emails, reports, and quick calls - without realising just how much their guidance is worth. Clients will pay for advisory, but only when they see, understand, and feel the value. This course shows you how to move from giving away advice to structuring and pricing it confidently, without awkward sales conversations. You’ll learn practical steps to build advisory services that clients want, value, and pay for - helping you grow revenue, strengthen client relationships, and future-proof your firm.
In this course Aynsley Damery covers the following topics:
- Why clients don’t pay for advice (yet) - uncovering the perception and communication gaps between accountants and business owners.
- The hidden value accountants already deliver every day - and how to package it so clients recognise it.
- Demonstrating outcomes, not outputs - shifting conversations from reports and compliance to results and decisions.
- A simple framework to position, price, and deliver advisory without relying on partners or “hard selling.”
- Real-world examples of firms turning advisory into scalable, profitable services - and what you can take and implement tomorrow.
CPD Course Speaker
Clarity HQ
Aynsley Damery
Aynsley is a chartered accountant, and former founding partner of Tayabali Tomlin, Accounting for Entrepreneurs - a multi award-winning accounting firm that specialized in business advisory. He sold that firm to Crowe in 2018.
He is the founder and CEO of Clarity - a complete business advisory platform for accountants, that can help firms introduce and create a profitable, repeatable and scalable business advisory service.
He has advised thousands of businesses around the world and sits as an advisory board member on a number of companies and charities.
Aynsley is considered one of the most influential accountants in the UK on social media and is a regular international keynote speaker.
He is the founder and CEO of Clarity - a complete business advisory platform for accountants, that can help firms introduce and create a profitable, repeatable and scalable business advisory service.
He has advised thousands of businesses around the world and sits as an advisory board member on a number of companies and charities.
Aynsley is considered one of the most influential accountants in the UK on social media and is a regular international keynote speaker.