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As a firm owner what should your No.1 strategic objective be?

It has to be profitability.

Running a more profitable firm may not solve every problem but it does solve a lot of problems.
 
 If you have a more profitable firm:

• It is better for your existing team - higher profits can be translated into higher salaries and less stress.
• It makes it easier to attract new talent – you will be able to offer a combination of salary and flexibility that competitors cannot offer.
• It is better for your clients - it creates the capacity for you and your team to serve them in a way that protects them and helps them build better businesses.
• It is better for your clients – you are walking the walk and leading by example.
• Even if none of those convince you that profitability should be your No. 1 Strategic objective – do it for yourself, do it for your family, do it for your future because you are worth it

In this course we look at the 5 biggest drivers of Profitability for accounting firms in 2024 and the steps you can take to drive profitability in your firm.

• Raising Prices and Getting Paid what you are really Worth;
• Transforming operations through Technology, Bots and Standardisation;
• Identifying and working with the Customers that are Right for you and your Business Model;
• Developing a clear Strategy and Business Model that will give you and your business what You really Want.
• Overcoming the current shortage of People and getting the best out of your Team; 
• Making decisions and taking the first steps to get a better result in 2024.